In a move that has surprised and excited football fans worldwide, legendary rapper and entrepreneur Snoop Dogg buys ownership stake in Welsh football club Swansea City. The global icon joins the growing list of celebrities who are investing in the UK football scene, following the likes of Ryan Reynolds with Wrexham AFC and NFL superstar Tom Brady with Birmingham City.
A Personal Connection to the Beautiful Game
Announcing the news in a video, Snoop Dogg shared his long-standing love for soccer.
“For many years I’ve been associated with soccer. Yeah, I’ve worn a lot of kits in my life. But now I’m at the part of my life where I’m trying to find a kit that fits. The kit with the hit,” he said with his signature charisma.
“You know what I’m talking about. One team. The underdogs. A team that feels like me, that reals like me. I’m talking about Swansea City. Yeah baby! I’m not a player, I’m a owner. Swansea City, we coming to a hood near you. Big Snoop Dogg, Swansea City, baby, let’s go!”
Why Swansea City?
The decision for Snoop Dogg to buy an ownership stake in Welsh football club Swansea City wasn’t just a financial move—it came from the heart. In an official statement, Snoop explained the emotional connection he feels with the club and the city.
“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City. The story of the club and the area really struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me. I’m proud to be part of Swansea City. I am going to do all I can to help the club, and I look forward to getting to know all my YJBS.”
A Big Boost for the Club’s Global Reach
Swansea City welcomed Snoop Dogg with open arms, recognizing the massive influence he can bring to the club’s global reputation.
“Snoop has always had a deep love of sport, and football in particular,” the club shared. “At one point, he was a brand ambassador for the FIFA video game series, and he’s been spotted wearing various team jerseys over the years. His global profile and passion for the sport will play a vital role in helping us spread the Swansea City name around the world. That exposure will help our commercial growth and support our ambitions on and off the field.”
Official Welcome from the Club’s Leadership
Swansea City’s Chief Executive, Tom Gorringe, also expressed his excitement over this new chapter in the club’s journey.
“It is very exciting for us as a football club to formally welcome Snoop Dogg as a co-owner and investor into Swansea City. His enjoyment and love of football is well documented, and he has often spoken of a desire to get more involved in the sport. We are delighted he believes that being part of Swansea City is the right way to realize that ambition.”
“Dogg is passionate about this project and helping us continue to raise the profile of the club to as wide an audience as possible,” Gorringe added.
Final Thoughts
With Snoop Dogg buying ownership stake in Welsh football club Swansea City, fans can expect a powerful blend of culture, music, and sport. It’s more than just a business deal—it’s a meeting of passion and purpose. As Swansea City pushes forward, the presence of one of hip-hop’s most iconic names might just be the spark that lights a new fire for the club both locally and globally.