Grammy week is always a celebration of culture, excellence, and Black creativity—and this year, rapper and entrepreneur SKG made sure her presence was felt.
Born Helecia Choyce, SKG moved through Los Angeles surrounded by the industry’s biggest stars, including Kendrick Lamar and SZA, while carving out her own lane through meaningful appearances and powerful spaces centered on artistry and independence.
Her journey began at the Grammy Museum for an intimate Q&A and listening session spotlighting NAACP-nominated spoken word artist Lynae Vanee, highlighting the importance of voice, storytelling, and community impact. She then stepped into UnitedMasters’ “A Celebration of Independence,” where high-energy performances from BigXthaPlug and the iconic Clipse—supported by McDonald’s and Hennessy—celebrated ownership and the future of independent music.
Closing the week at R&B Money with Tank, G Herbo, and influential industry leaders, SKG stood at the intersection of legacy and next-generation ambition.
With past Grammy submissions already behind her, SKG walked the red carpet carrying both confidence and vision. Her message was clear: the recognition is coming, and she’s preparing for the moment when her name is called.
