Jay Arre, born Wurzberg, Germany is not only shaking up the hip hop scene with riveting rhyme patterns and message in latest EP “Towering Obstacles” but he has began to shift roles in the constructs of his company, Cake In Ya Face. Centered around motivational multi-faceted music & entertainment; his team of producers, audio engineers, videographers, writers/editors, graphic design artists, dancers, talent scouts & models are working to build a winning organization that encourages levels of success being attainable yet relative.
“Passion & purpose align. Love for the arts was always prevalent in my life. Utilizing writing as primary form of expression throughout my youth it only, like repetition with anything, enhanced penmanship & transcended into literary elements that gradually evolved into music & screen writing,” says the NC emcee.
Cake In Ya Face LLC, generated in 2019, where it had all moving parts come together post collegiate studies. “Cultivating business partners with like minds from solid friendships allows all team members to thrive in their element,” Jay states. “Value being within the person not the craft is the same way a tree extends with branches. Collectively we have been published in ACE Magazine, XXL Magazine, TheSource Magazine, HiphopSince1987, Genius’ platform & now Rap Weekly,” he adds. As affiliates of SXSW, BET experience, A3C Music Festival, Live Nation, Atlantic, Def Jam & Empire Records, 2023 certainly seems to be the year of solidification to a more permanent role as an independent entity.
His latest release (T.O.) with hits such as, Good Intentions, Keep It Moving, Momentary Vibes & Tammy have accumulated a collective of over 40k streams throughout the course of 2022. With in-house production by 12Gage, collaborating with Grammy nominated super producer KEonTheTrack, a newly launched apparel line & uniquely built streaming platform engineered by digital specialist Ty Young; this year marks the sky as the limit for this group of young entrepreneurs.
Cake In Ya Face LLC the company
Grind 2 Thrive the motto
Jay Arre the CEO
Towering Obstacles | Capturing Life:
Towering Obstacles EP: https://music.apple.com/us/album/towering-obstacles/1606531175