Euan Percival known as ‘’Prod Euan!” is an upcoming music producer from South Africa who has gained some notoriety over the internet and over the world for his magical sound beats, recent beat tapes on Spotify & iTunes have gained some traction. At 19 years old he’s made a name for himself in the underground community for his work in the ‘’pluggnb’’ genre which is a genre that derives from SoundCloud and became popular around 2017. These songs usually have soft and melodic rnb sounds mixed with high pitched hip hop drums and hi-hats. At time of writing his youtube channel has gained over 200 000 views, which not only features his beats but melody loops kits as well.
With recent works such as ‘’In the meantime’’ and ‘’From the ashes’’, it’s evident that Euan! Is more than just a mere music producer but a true visionary at work. He states that ‘’The ultimate goal is to change the definition of a beat, I don’t make beats I tell stories, and words won’t communicate the message but the piano will.’’
19 year old producer making his own waves in the underground community
