“I don’t drop tracks—I drop experiences.” That’s how TBR STR33T, the rising artist out of Lumberton, North Carolina, describes his latest EP, Viral Scars. It’s not just a project. It’s a war cry. A statement. A reminder that everything he’s been through didn’t break him—it branded him.
While most up-and-coming rappers chase trends, STR33T is building something different: a calculated movement rooted in authenticity, strategy, and pain turned profitable.
The Blueprint Behind the Bars
Viral Scars isn’t your average rollout. This isn’t a “drop and hope it catches.” TBR STR33T mapped it out like a mogul. Billboards in Georgia, press coverage, targeted promotion, and PR with a purpose—all while deployed and operating from a distance.
“Pain gave me a reason to create, but strategy made it go viral,” he says. His songs, like “Get Rich,” “Love Sorry,” and “Televised”, are more than catchy hooks—they’re coded messages for anyone who’s ever been betrayed, overlooked, or left behind.
Petty or Powerful? Both.
Let’s talk about the elephant in the room: the billboards in her city. TBR doesn’t dodge it—he owns it.
“Sometimes pain needs a platform. This one just happens to be 30 feet high,” he laughs. But behind the petty is power. He used heartbreak and betrayal to build momentum and a story fans can follow in real-time. It’s real-life PR—not just for attention, but to build curiosity, buzz, and ultimately, a loyal following.
The Vision Is Bigger Than the Music
TBR STR33T isn’t here just to rap—he’s here to own. As president of 24/7 Records, he’s treating his music career like a business, not a gamble. From visual direction to rollout plans, he’s involved in every layer of the product.
But ask him what drives it all, and he’ll tell you:
“I don’t care about fame. I care about freedom. I want the pain to pay off—for me and everybody watching.”
ATL, You’ve Been Warned
Although he’s currently deployed, TBR STR33T is already gearing up for the second wave in Atlanta this November. Music videos. Merch. Open mics. In-person interviews. He’s not waiting to be discovered—he’s constructing a foundation so solid, even the industry can’t shake it.
As Viral Scars continues to circulate, it’s clear TBR STR33T isn’t just another name in the feed—he’s a force being built in real time.
Follow TBR STR33T:
Instagram – https://instagram.com/tbrstr33t
Spotify – https://open.spotify.com/artist/TBRSTR33T
24/7 Records