Slept On Music Group Affiliate Cool Boy Bobby, known for his marketing prowess and the hit songs “Swishh,” “Bonkers,” and “Bounce,” is an advocate for personal empowerment and social responsibility. He has started a movement called “You Are Powerful” (YAP) which emphasizes the importance of personal responsibility in achieving success and influencing others. One aspect of this movement is promoting veganism, as Bobby believes it aligns with YAP’s message of character-building and overcoming challenges.
Cool Boy Bobby encourages those interested in trying a vegan lifestyle and acknowledges that it can be difficult but emphasizes the importance of willpower in making positive changes. He also notes that some of hip-hop’s biggest names have also been involved in promoting veganism and sees it as a way for the genre to influence healthier and cruelty-free food choices. He hopes to continue this important work through his own movement, YAP.
“As a child, I was raised to believe that meat was a delicacy and always available. However, as I learned more about the benefits of veganism, I realized that the normalization of meat consumption had made it difficult for me to consider healthier and more ethical options. That’s why a key aspect of my YAP movement is overcoming the challenges associated with transitioning to veganism.”
Cool Boy Bobby believes that the path to personal development and self-discovery should not involve the slaughter of lifeforms commonly perceived as weaker and more insignificant than human lives. “All life on Earth is sacred and exacting cruelty on the weak for subsistence isn’t a sign of strength. If anything, excessive consumption of meat products has weakened contemporary society’s resolve to resort to animal-free food products that have greater nutritional value. Being stuck in that sort of comfort zone is, for me, a sign of weakness I aim to address with the help of YAP.”
Science has been making headwinds in terms of developing more ethical dietary choices, and these innovations don’t involve preying on animals cruelly. Cool Boy Bobby, for his part, hopes to make his upward trajectory in the world of hip-hop as his vehicle to promote a better future through veganism.
Catch up with Cool Boy Bobby on Instagram: @yapcampaign